We’re thrilled to have your production joining us at New Theatre, Peterborough. This guide outlines all the information you’ll need for promoting your show, including artwork specs, print quantities, delivery instructions, and marketing support. Our team is here to help you make the most of your visit and connect with our audiences.
📦 Print Quantities
We recommend the following quantities for physical print materials:
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A5 Flyers: Up to 2,000
(Please note: we no longer accept flyers for one-night-only events, but digital flyers are very welcome.) -
A0 Posters: 1
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A1 Posters: 3
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A2 Posters: 2
Pull-up banners are subject to space and should only be sent if previously agreed. All leftover print will be disposed of responsibly after your event unless otherwise requested.
🖨️ Overprint Details
Please use the following format on your print materials:
New Theatre
Show Date
www.newtheatre-peterborough.com
Box Office: 01733 852992
🎨 Logo Downloads
You can access our logos here:
🚚 Delivery Instructions
Please send all physical print to our secondary venue:
The Key Theatre, Embankment Road, Peterborough, PE1 1EF
Ensure items are clearly labelled with your show name and “For New Theatre.”
📱 Social Media & Promotion
Connect with us and tag us in your promotions!
Please add us as a co-host on your Facebook event.
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Facebook: @pborotheatre
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Instagram: @pboronewtheatre
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X (Twitter): @pboronewtheatre
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TikTok: @pboro_theatres
🖼️ Artwork Requirements
Website (min. 300dpi):
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Main Event Image: 1920px x 1080px
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Event Header: 1920px x 726px
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Performance Pop-Up: 1636px x 1080px
Social Media:
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Landscape: 1200px x 630px
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Square: 1080px x 1080px
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Portrait (Stories): 1080px x 1920px
Brochure:
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Landscape: 1920px x 1080px
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Square: 1080px x 1080px
Please ensure brochure images are clean, text-free files.
📋 Additional Materials Needed:
To support your event’s promotion, please provide:
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Website copy
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Long brochure copy (approx. 200 words)
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Short brochure copy (50–60 words)
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Any artwork or imagery for social media
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Videos (trailers, personalised venue videos if available)
Please ensure you have the rights to share media, and let us know if any specific credits or logos must be included online.
🎟️ Ticket Offers
Early booking incentives can be arranged in advance of on-sale.
We do not offer late discounts or last-minute reductions.
📈 Ticket Sales Reports
To receive weekly ticket updates, contact:
Louise Waldron – louise.waldron@landmarktheatres.co.uk
💼 Marketing Support & Contra
If you have a marketing contra in your contract, your show will be featured in our seasonal brochure at a cost of £150 (deducted from your contra, unless otherwise agreed). Larger entries may be available — speak to us if you’d like to explore this.
We aim to deliver the following at no additional charge:
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Website listing
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In-venue print display
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Organic social media post(s)
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In-house audience targeting (exit flyering, FOH screens, box office upsell)
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Press release distribution to local media contacts
Paid activity (upon request or available budget):
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Social media advertising
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Print ads and distribution
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Outdoor campaigns
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Radio advertising
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Email campaigns
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Direct mail
Please note: We are unable to accommodate requests for social media headers or homepage carousel banners due to high demand and limited space.
📞 Contact Us
Lindsey Evans
Marketing & Press Manager
📧 lindsey.evans@landmarktheatres.co.uk
Naomi Procter
Marketing & Press Officer
📧 naomi.procter@landmarktheatres.co.uk
Sid Jones
Digital Officer
📧 sid.jones@landmarktheatres.co.uk
If you require this information in an alternative format, such as large print, we’re happy to help.
We’re excited to support your show at New Theatre — let’s make it a standout success!